Things I Learned at Target Yesterday
I'm not one to shop for clothes very much, but I needed a new pair of jeans.
After church and lunch, Dana and I headed over to Target where I assumed could find reasonably priced jeans. I was pleasantly surprised that they had jeans for $19.99 and up and that they had a lot of really neat guy's t-shirts with designs I liked.
In the fitting rooms I learned the meaning of the words "Athletic Fit" :
- Sizes are 1 size smaller than normal.
- The shirts are all too short.
I'm usually a "L" shirt size, but I required an XL these athletic fit shirts. Funny that they charge $2 more for the XXL shirts. That means the guys that are usually a XL are going to get screwed when it comes to buying athletic fitted shirts.
Then again, maybe they're trying to tell us that us L and XL guys shouldn't even be shopping for something that says "Athletic Fit."
Sneaky Ice Cream Companies
I've noticed the price of Ice Cream steadily rising ($6 for what used to cost $4) and I know that food costs in general are up... we're consistently $75 or more over our food budget each month recently.
Well, it now looks like 1.5 quarts is the new "1/2 gallon."
Based on the information provided in the Consumerist post, that represents a 16.7% price increase! How so? Check this out:
Previous Price Per Quart:
$5.99 ÷ 1.75 quarts = $3.42 per quart
New Price Per Quart:
$5.99 ÷ 1.50 quarts = $3.99 per quart
Percentage Price Increase:
($3.99 - $3.43) ÷ $3.42 = 16.7%
To put that in perspective, these same ice cream companies would now have to charge $8 for a 1/2 gallon of ice cream if the size stayed the same and they just raised prices. Right now Blue Bell sells for around $6.30 for a 1/2 gallon.
Size reductions are very sneaky because most people don't do the math.
[via allfinancialmatters.com]
I love ice cream but don't eat it much because Dana is severely lactose intolerant. Maybe that is a blessing that I don't have to absorb these price hikes from the ice cream manufacturers.
More on the amazing "grocery shrink-ray" here.
Shop by unit price, not size or total price. It's a much better way to save money at the store.



